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March Madness in the Targeted Marketing Arena!

March 4, 2013 • Dundee Data

March is always exciting for this marketing consultant.  It reminds me how far enthusiasm, hard work and belief in yourself can take you, whether in life, sports or marketing.  March hosts the college basketball championships.  Each March it reminds me what sports can teach all of us, especially those of us in marketing: be quick, […]

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Use Your Own Customer Database to Drive Sales

November 7, 2012 • Dundee Data

Let’s talk about your own customer list or database.  So many times we try and go after new customer/prospects.  We are always on the hunt for the fruit that’s way up in the trees.  Maybe we should start to go after the low hanging fruit because we have a gold mine already waiting for us. […]

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