direct mail campaigns

Pre-testing marketing message can improve direct mail campaigns

July 18, 2013 • Dundee Data

~According to B2B Magazine – Posted by Jon Vanzile – 7-15-13 Despite the prevailing use of email, display, social media and other digital channels by marketers today, traditional direct mail remains an important element in many b2b marketing campaigns. But direct mail is also one of the more expensive forms of marketing, so savvy marketers […]

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Talk To Your Clients about Targeted Consumer Mailing Lists

December 7, 2012 • Dundee Data

The phone hardly rings anymore, your web traffic counter stays unchanged unless “you” visit your own site, and that queasy feeling in the pit of your stomach doesn’t go away when you shut down the computer for the night. If these symptoms sound familiar, take solace in knowing you’re not alone: Operating in lean times […]

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