Mailing List News
Why? What does that mean? Questions from a four year old and how it relates to targeted mailing lists.
As a mother of a very inquisitive four year old, I have heard many “Why’s?” “What does that mean?” and “How does that work?”… As I was getting ready to right my blog, I got to thinking… hmmmm, these questions also fit well with what I do here at Dundee Data. For example… let’s put out there…”Targeted Mailing List,” What does that mean to you?
To me it means, that my aim is for reaching a group of potential customers for my client(s) who are defined by certain shared attributes, as what their best customers look like. The attributes they share can be anything from age, online shopping frequency, children, political affiliation, etc. Furthermore, I can choose to be as specific as narrowing the targeted mailing group, making it a more economical campaign. This is because one can avoid wasting money contacting people unlikely to have an interest in the product or business. And naturally, a person avoids wasting valuable business time and money reaching out to the wrong customers. I think one can safely say that’s a good “Why.”
And the best … “How does it work?”
This is where I come in, it is my job to find out more about who you are wishing to reach, and fine tune that request.
I love this and it makes me happy that targeted mailing and targeted telephone lists are considered to be higher in cost effectiveness than alternative advertising methods. Not only are the ads/calls unlikely to be ignored, but the marketer then has the opportunity to shape the ad in a way that best appeals to a particular consumer group. Clearly, this method is far more superior to just sending out an ad to some people, even if that group is larger. Thus, it is a matter of quality, and not quantity. With that being said, effective targeted mail advertising to even a relatively small group can have a very lucrative result. Added to this, is the money one saves while avoiding a waste of time.
Isn’t it nice to know that Dundee Data and I can assist you with this?
I can assist you with this, for example on a targeted consumer mailing list, I would help you choose to build a list of consumers based on local consumer data. This can be done as easily as indicating the area on a map, and then selecting the demographics one desires. Demographics refer to data that statistically defines the population. For example, you can select by education, or age, and even have a list sorted by the amount of household income. These are just some of the examples.
So there you have it the “Why” a targeted mailing list, the “What does that mean?” and “ How does that work?”
I hope this was helpful.
I look forward to conversing with you soon, so we can build a mutually beneficial relationship.
Jules B.
Senior Executive
J. Edwin Brown
&
Dundee Data
1306 North 150th Street
402-502-List (5478)Direct line
402-964-1276 Fax
402-213-4274 Mobile
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Dundee Data Direct Omaha Nebraska Direct Marketing Company - Consumer and Business Data Lists
