Archive for June, 2012
Want To Target Diesel Car Buyers? Now Might Be the Ideal Time…
Clean diesel automobile sales in the United States increased 35 percent in the first quarter of 2012 compared with the same time one year ago, marking a consistent increase in diesel car sales, according to a study by HybridCars.com and Baum and Associates.* In a press release, Diesel Technology Forum, a non-profit organization, says clean ... Read more
DMA finds direct-mail response rates outperform digital
New York—While direct mail has been marginalized in favor of digital channels in recent years, direct-mail response rates outperform digital programs, according to a report from the Direct Marketing Association. According to the DMA’s “2012 Response Rate Report,” response rates for direct mail to existing customers average 3.40%, compared with 0.12% for email. However, the ... Read more
A Good Work Place Environment Is Key
Since we spend so much time out of our lives at work, we might as well make the most of it and be happy. Some people look at work as the worst part of their day. Why would you want to live like that?? The work place should be fun, challenging and have a teamwork ... Read more
