Mailing List News
USPS ends Mail Works Guarantee direct mail test
According to BtoB Magazine…. Washington, D.C.—The U.S. Postal Service has decided it will pull the plug on its Mail Works Guarantee test. Mail Works Guarantee, launched in 2011, suffered from high barriers to entry: To participate, advertisers were required to have ad budgets of at least $250 million but little previous involvement in direct mail. If participants […]
Did Your New Year’s Resolution Include Utilizing Targeted Mailing Lists?
The New Year is always a great time of the year. Even if you had a good or bad year in the direct marketing industry you have a chance for a clean slate. I believe Direct Mail is going to be making a comeback in 2013. I do consistently try and look for the positives, […]
New Year Marketing with Targeted Mailing Lists
Happy New Year! It is the time of year when companies get their new budgets and start planning their campaigns for the quarter or maybe the whole year. Now is the time to reach out to existing clients as well as making new contacts. A New Year with new beginnings and relationships! It is very […]
New Year’s Resolutions!! Putting “Your Best Foot Forward” with Me and Dundee, for your Consumer Mailing Lists, Targeted Mailing Lists, and Auto Mailing Lists, the whole Kit and Kaboodle!!! Get Your 2013 off to a Stellar Start!!
HAPPY NEW YEAR!! CHEERS TO A POWERFUL AND PROSPEROUS 2013 Hope every one of you Blog readers had a Most amazing Holiday Season!! Maybe it’s me but doesn’t it seem like from the End of November until the End of December, just flies by. So Many things to do, in so many Arenas; Family Functions, […]
Talk To Your Clients about Targeted Consumer Mailing Lists
The phone hardly rings anymore, your web traffic counter stays unchanged unless “you” visit your own site, and that queasy feeling in the pit of your stomach doesn’t go away when you shut down the computer for the night. If these symptoms sound familiar, take solace in knowing you’re not alone: Operating in lean times […]
Brrrrrrr…Don’t get Caught with Your Data Pants Down! Get Dressed to be Debonair with Dundee Data Targeted Mailing and Marketing Lists
Ok here we go….Round One: fingers on the buzzers……20/20, 48Hours, Rock Center, they’ve all got something in common? And it’s not just the fact they’re on the TV! They expose the truth – often the hidden or unwanted truth. Granted, these guys can deal a little bit too much in sensationalism, but it comes down […]
Don’t Let Your Targeted Marketing Grind to a Halt
People think this is the time of year when work and marketing campaigns grind to a halt. When in reality, this is the time of year when companies are looking to spend the rest of their 2012 budgets and start planning for their 2013 budgets. Just because it is the end of the year doesn’t […]
Use Your Own Customer Database to Drive Sales
Let’s talk about your own customer list or database. So many times we try and go after new customer/prospects. We are always on the hunt for the fruit that’s way up in the trees. Maybe we should start to go after the low hanging fruit because we have a gold mine already waiting for us. […]
Utilize Strategic and Targeted Mailing Lists and Have a Strong Fourth Quarter
As Most of you know I am in Nebraska, otherwise known as Husker Nation!! And boy we have had some nail biting 4th Quarters this year. And like all Fourth Quarters I know how important they are, regardless if it is a Husker Game, or Marketing and Sales. Fourth Quarters are important to win the […]
The Latest and Greatest Databases and Lists, Guaranteed!
We are fast approaching the Holiday Season with wish lists being handed to us from all directions. Everyday we open our email or mail box to find new holiday ads from our local retailers marketing the latest and greatest products for this year. Even turning on the TV in my household gets the occasional “I […]
At DMA 2012: New initiative promotes, defends data collection
~B to B Magazine – Christopher Hosford – 10/15/12 Las Vegas—The Direct Marketing Association has introduced the Data-Driven Marketing Institute, an initiative designed “to set the record straight” about marketers’ collection and use of data. The announcement was made today at the DMA’s annual conference and expo here. The initiative will focus on advancing the […]
Creating marketing ‘so good it feels like service’
~Posted by Christopher Hosford – BtoB Magazine – October 1, 2012 The essence of direct marketing these days isn’t necessarily a personalized mail piece or timely offer (although it can include those). What’s happening more and more are subtle but persistent efforts to understand each customer as an individual and leverage data so that each […]
Direct Marketing Campaign vs. Political Campaign
In an election season, one cannot turn on any sort of media outlet without hearing about the candidates that are running. Recently, when listening to one after another, it made me think of a few things; first, I am very happy that I am able to assist my clients with their data and marketing needs […]
How to Keep Your Customers
Direct marketing is always changing. Direct mail is always evolving. New mailing lists are popping up everywhere. But do you know what will never change? Helping your customers grow their business no matter what the product is. If you can convey that you have a true vested interest in your customer, they can tell. We […]
Dundee Data is the Real Deal!
Have you ever been working on a project and you give a company a chance to present what they have to offer, only because they have fervently emailed or telephoned your company at nauseum to tell you how “good” they are and how much they have to offer? Only to find out it was a […]
PAY PER CALL MARKETING PROGRAMS
Direct marketing is always changing and you need to stay up with technology. Dundee Data wants to talk about something relatively new. Most of us have heard of “Affiliate marketing.” Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by […]
War of words breaks out over data privacy
~BtoB Magazine – Christopher Hosford – August 20, 2012 The clamor over companies tracking users’ online activity reached a crescendo last week with the Direct Marketing Association blasting a congressional investigation of companies that collect and sell marketing databases and sales contact lists. In seeking details into these companies’ operations, Congress “appears to question legitimate […]
How can I get more conversions from my email audience?
~BtoB Magazine 8/16/12 Increasing your conversions is easier than you might think, but you have to consider the customer experience first. Here are some tips to boost your numbers: – Present your message effectively. You’ve spent considerable time crafting your email’s content and presenting your product/service. Pay mind to these aspects, too: 1. Optimize the […]
USPS Picture Permit program now open
July 6th, 2012 – B to B Magazine – Washington, D.C.—The U.S. Postal Service has opened online registration for its Picture Permit option, allowing commercial mailers to include logos, trademarks, brand images and other kinds of marketing designs in the postage information area on mail pieces. For an extra penny for first-class letters and cards, […]
Time to think outside the box and change with the seasons
When going after new customers or even trying to keep old customers, its only human to pitch or talk about what we are used to selling. Although, there are many problems with this type of selling. For starters, you slowly become irrelevant to your customers and will soon be known as a dinosaur or “extinct” […]
Hot Summer Back to School
Whewww!! What a HOT SUMMER!! The summer has been keeping things HOT here at Dundee Data!! Not only has the heat been intense in Nebraska, but the Volume and Projects we have been doing for our clients have been blossoming as well as things do in the summer!! But now it’s that time again when […]
DIRECT MARKETING 102
After being involved in the direct marketing for over 40 years, people often ask “what is different” or “what has changed?” The answer: the more things change, the more they stay the same. Oh sure. We’ve had lots of postage increases and changes in the way the mail is processed. The internet and email marketing […]
More Effective Way to Prospect:
Don’t we all want to grow our book of business? If not then we need to pick a new line of work! Anyone can call a person and try and get new business but isn’t that counterproductive? Just like a football game, you have to study and have a good game plan. First, you have […]
Want To Target Diesel Car Buyers? Now Might Be the Ideal Time…
Clean diesel automobile sales in the United States increased 35 percent in the first quarter of 2012 compared with the same time one year ago, marking a consistent increase in diesel car sales, according to a study by HybridCars.com and Baum and Associates.* In a press release, Diesel Technology Forum, a non-profit organization, says clean […]
DMA finds direct-mail response rates outperform digital
New York—While direct mail has been marginalized in favor of digital channels in recent years, direct-mail response rates outperform digital programs, according to a report from the Direct Marketing Association. According to the DMA’s “2012 Response Rate Report,” response rates for direct mail to existing customers average 3.40%, compared with 0.12% for email. However, the […]
Dundee Data Direct Omaha Nebraska Direct Marketing Company - Consumer and Business Data Lists
