Mailing List News
Trick or Treat
What a fun time of the year it is! The isles at the stores are filled with Fall decorations and yummy little treats! Every time we go, my kids have to look at all the cool Halloween Costumes for this year. They are putting so much thought into every detail of this year’s costume. Businesses […]
How Gmail inbox change affects email marketers
~ B2B Magazine ~ Karen J. Bannan ~ 8/15/13 Google earlier this summer rolled out a new, tabbed look for its Gmail inbox. Now, emails are separated into three buckets: Primary, Social and Promotions, with promotions taking the far right position on the page. Given the fact that there are more than 5 million businesses […]
The Mystery of Mailing Lists and Direct Mail
Where do the mailing lists come from and how do they get the information? There are many direct mail companies that compile information and have been in the direct response arena for many years, decades for some, compiling consumer and business data. The lists are created from information that come from many sources: public records, […]
Challenges for the direct mail marketers!
That single piece of mail in your mailbox doesn’t compete against the Internet or television. It only competes against whatever is in your mailbox that day. When doing a targeted mailing campaign it needs to be colorful and have eye-catching images. We see a ton of creativity in digital and other online media so why […]
Seasonal Marketing
Welcome Back!! Hope Everyone had a Most Memorable Labor Day!! Oh what a Beautiful Weekend it was indeed!! A little sad that summer has come to an end. But glad the weather has not changed to fall temps quite yet. I don’t know about you, but I am not quite ready for the fall. However […]
September is National Coupon Month
It’s hard to believe that summer is winding down. But, just because the temperatures will begin to cool down, doesn’t mean your marketing has to. Did you know that September is National Coupon month, with the recession families on tighter than normal budgets! Pulling a targeted Consumer mailing list of households interested in your type […]
USPS upgrades package, shipping services
~According to B2B Magazine, 8-15-13 Washington, D.C.—The U.S. Postal Service, spurred by strong growth in its shipping business, has enhanced its Priority Mail service to include scheduled delivery and free insurance. To be more competitive with such rivals as FedEx and UPS, the Postal Service will offer day-specific delivery—one-, two- or three-day—for its Priority Mail […]
Email list prices fall
~According to B2B Direct Marketing, 8-15-13 Boca Raton, Fla.—The prices marketers pay to rent sales-contact email addresses continue to drop, fueled by increasing availability of email lists, according to a report from list management company Worldata. According to Worldata’s “Summer 2013 List Price Index,” the rental price of permission-based email addresses for sales contacts at […]
Is Leaving Direct Mail Out of Your Marketing Plans A Disservice to Your Business?
I enjoy reading articles and blogs on the internet. I found one the other day written by Peter Kelly, May 21, 2013 on his WordPress Blog, that made a lot of sense for direct mail marketing and small businesses, so I thought I would use portions of it and pass on this wisdom to you […]
Insurance Companies Reap Major Benefits from Targeted Mailing Lists
August is a great time to be in the direct marketing business. Summer is winding down the kids are heading back to school and businesses are customers are spending money again. Insurance companies especially love August because that’s when people start thinking about the need for proper insurance. Insurance companies need to have a targeted […]
Where Did Summer Go?
Whewwwwwww I don’t know about you… but I have been looking high and looking low…..Trying to figure out ….. WHERE DID SUMMER GO??????? School starts in 2 weeks here in Nebraska. Which means it is time to purchase; New Folders. New Pencils New Erasers Paper Crayons Glue Rulers And New Clothes… The list goes on […]
Don’t Waste your Marketing Dollars on Bad Mailing Lists
Wow, I cannot believe the summer is already coming to an end. It’s time for the back to school frenzy of buying school supplies and school clothes. The anticipation is building up for what the up coming year will be like. If you are like me you are wondering what Teacher your kids will have […]
Pre-testing marketing message can improve direct mail campaigns
~According to B2B Magazine – Posted by Jon Vanzile – 7-15-13 Despite the prevailing use of email, display, social media and other digital channels by marketers today, traditional direct mail remains an important element in many b2b marketing campaigns. But direct mail is also one of the more expensive forms of marketing, so savvy marketers […]
Email Marketing and SPAM
Email marketing looks like a great way to target your customers and build new prospects less expensively than direct mail. Well, it can be BUT! Email marketing is regulated by Federal law and it’s an easy law to break if you are not aware of the rules. Email marketing must be done properly. The federal […]
Direct Marketing for the 21st Century
When doing direct mail/marketing you need to be ahead of the curve. So how can you have more successful direct marketing campaigns? By using multi-channel marketing tools or cross-channel marketing campaigns. Dundee Data can add to this with our Consumer mailing lists, Auto mailing lists, and additional marketing lists with complete homeowner demographic information with […]
Don’t Let Your Marketing Dollars go up in Smoke
It’s that time of year when we all start seeing red, white and blue and singing patriotic songs. The evenings are filled with brightly lit skies filled with beautiful fireworks! Everyone is talking about what they will be doing on the 4th to celebrate! People will spend a ton of money on fireworks that will […]
1/2 Way thru 2013?!!! Make sure it goes off like a Big Firework that everyone oohs and aahs about, with a Targeted Mailing List from Dundee Data!!!
The Fourth of July is right around the corner, I know most of you are busy getting things done before the Holiday, while filling in for those who have left already for a vacation, so I will make this Blog Short and Sweet, like Sweet tea on a hot Summers day!! I just want to […]
Why you should be doing direct mail!!!
Social media, e-mail marketing, and search engine optimization are all important aspects of any businesses’ online marketing strategy. But what about more traditional marketing activities such as direct mail? It may surprise you that many “old school” tactics still have an important role to play in any small business marketing plan and can have a […]
The Difference Between Consumer Mailing Lists and Targeted Mailing Lists
What is the difference between Consumer mailing lists and Targeted mailing lists? Some might think they are exactly the same. But are they really? Would you purchase a list of consumers with nothing to set them apart from the next consumer? I hope not! There are many steps that go into a marketing campaign: the […]
Some Helpful Tips for your Next Successful Targeted Email Campaign
Email marketing is a fantastic way to keep constant contact with various prospects or past clients as a way of staying top of mind when it comes time for your subscribers to act. Email marketing may seem simplistic enough on the surface, type up a bit of information, purchase an email list and a few […]
Direct Mail Marketing Just Got Easier
Direct Mail Marketing just got a little easier and a little less expensive. Now is the time to market your business the old fashioned way, Direct Mail! According to B2B Direct Marketing, the United States Postal Service will offer product marketers a 5% upfront postal discount on samples mailed out in August and September. The […]
Despite USPS Quarterly Losses, Targeted Mailing List Campaigns Still On The Rise
~BtoB Magazine – May 13, 2013 Washington, D.C.—The U.S. Postal Service reported a net loss of $591 million for March and $1.9 billion for its second fiscal quarter as mail volume continued to decline. Overall volume declined 2% from March 2012, to 13.3 billion pieces. First-class mail, the Postal Service’ most profitable segment, was off […]
Accurate and Quality Auto Mailing Lists
Have you ever received a telephone call or a mail piece about a vehicle you no longer own or lease? It seems like we receive mail pieces somewhat regularly regarding our vehicles that we have since traded in for something else. Recently a sales person from an automotive dealership we had purchased a car from […]
Strategies for Customer Retention
An important lesson and distinction can be made between locking a customer in by penalizing their exit from a relationship and rewarding a customer for staying. There is nothing worse than being guaranteed a product only to find out it’s not even half what you thought it would be…Worse you don’t even want to use […]
Spring Is In the Air!
Spring is in the air! (Well, at least for outside of the Midwest, we got snow on May 1st!) The other day I was looking at my to-do list and saw that it’s time for spring-cleaning, and spring planting, which triggered the thought of how important it is for my clients keep a clean contact […]
Dundee Data Direct Omaha Nebraska Direct Marketing Company - Consumer and Business Data Lists
