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Dundee Data Blog > Dundee Data News > Direct Marketing – A Contact Sport: Email Marketing to customers and keeping them

Direct Marketing – A Contact Sport: Email Marketing to customers and keeping them

April 5, 2011 • Dundee Data • Dundee Data News

Email Marketing is very important for a number of reasons. One you can cut back on some postal cost to current customers and the other to brand yourself. If you send out direct mailers and follow up with an email your close rate will go up drastically. Email marketing is a way for you to constantly update potential and current customers on new programs your company is promoting.  When you do have a customer one of the first things you should do is get there email address. It’s hard enough to attract new customers but you should want to retain as many customers as possible when you do get them as a client. Email marketing lets them know that you are different from other companies out there as you care enough to update them about opportunities.  Direct marketing is a contact sport the more times you can get in front of potential prospect the more sales you are going to get.  Email Marketing is a great and affordable way to do so.

~Kirk McCormick (kirk@dundeedata.com)

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